Goal Setting Is Only Part Of The Success Formula

Goal Setting Is Only Part Of The Success Formula

Goal setting is important for any business – without the proper establishment of goals based on a business’ mission, there is no direction for the business itself or its employees. However, goal setting alone is not enough. Here’s what you need to do if you’re going to turn those goals into reality.

Define Success

Before goals can be set, the definition of success needs to be established. Will it be an increase in sales by five percent, opening of more branches of the business, or opening of a new division within the business? Your goals should all be focused around what you consider to be success for your business.

Goals Must be Specific

Making “more sales” or “growing the business” is too vague. Your goals need to be specific if you’re going to meet them for the business. This can mean coming up with a series of small goals, or creating an overarching goal that includes both a measurable target, a target date by which it needs to happen, and a list of steps taken in order to reach that goal.

Goals Must be Action Oriented

Any goal needs to include some kind of action steps. This will help make sure the goal can be met, and also give you some key points at which to measure success in the run up to achieving the goal. Want to make more sales? What actions are you going to take to make those sales happen? Within your goal, include things like increasing your newsletter subscribers, selling more products to current customers by sending discount coupons, and other specific actions.

Performance Measurement on Goal

Once the goal is identified and actions are distributed to those working towards the goal, measurements on the performance (the action) should take place. There should be check points set at certain periods of time where you can check on the status of the steps leading to achieving the goal.

Evaluation of Goal and Process

If the milestones aren’t being met, this can be a sign that you may need to reevaluate your goal, or change the way you’re going about meeting it. It’s important to reevaluate what’s working and what isn’t – after all, we can’t all predict the future and goals should be fluid. It may be that you’re meeting the action steps necessary, but they aren’t having the desired effect of increasing sales after all.

As you can see, having a goal is one thing, but breaking it down into something that will really alter your business for the better is another.


SMART Goals Accountability Journal
SMART Goals Accountability Journal
The SMART Goals Accountability Journal is a great resource to keep with you to help keep you accountable and focused on your specific goals. There’s space to write out your annual goals and break them down into smaller, measurable action steps on a monthly basis.
Available Qty: 15
Price: $15.00
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SMART Goal Accountability Quarterly Coaching
SMART Goal Accountability Quarterly Coaching
One-on-one accountability to shape your SMART goals and implement your action items to ensure your focus and success. We’ll meet bi-weekly via conference call (telephone or vide0) for 90 days (3 months) to establish the needed routines and strategies within your business to set you up for success. There will be email check-ins on the weeks we do not meet. This coaching plan, also, includes assistance with formulating your SMART Goals and your action plan and a copy of the SMART Goal Accountability Journal. Cost: $300 (payment plans are available)
Price: $300.00
SMART Goal Accountability 6 Month Coaching
SMART Goal Accountability 6 Month Coaching
One-on-one accountability to shape your SMART goals and implement your action items to ensure your focus and success. We’ll meet weekly for 90 days (telephone or video) to establish the needed routines and strategies within your business to set you up for success. After the 90 days, we’ll meet monthly for 3 months to discuss your successes, challenges and shifts in focus and correspond via email bi-weekly. This coaching plan, also, includes assistance with formulating your SMART Goals and your action plan and a copy of the SMART Goal Accountability Journal.
Price: $750.00
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