A question I’m often asked by newer (and sometimes not so new) entrepreneurs is just how to consistently show up on social media. There is so much noise and so many aspects to running their business that having a consistent social media presence often gets put on the back burner. Combine that with deciding on what to post every single day – it’s easy to see why many business owners may opt to focus on other areas of their business.
This is what inspired me to start creating my monthly social media calendars. It is a free resource that provides a relevant topic to discuss daily on your social media platforms. I believe in the importance of showing up consistently on your social media channels, engage with your community and allow them to see your authentic self.
In today’s digital age, social media allows you to connect with current and potential customers in innovative and engaging ways.
4 ways to show up consistently on social media
Rather than let social media get the best of you, I believe in jumping in and doing it. You can correct, learn and grow as you go along. It’s so easy to stay stuck in the planning stage and let the many excuses of waiting for the “perfect time or plan” to keep you from connecting with your community. The longer you wait, the more you give others the opportunity to connect with those waiting on you and your awesomeness.
Putting some thought into what you are going to share on social media can save you a lot of time and energy in the long-run. Yes, it is important to post some timely and in-the-moment content, but the bulk of your social media engagement can be pre-scheduled. This, also, allows you to see what relevant dates and events are coming up that you can implement in your social media strategy. There are so many fun and engaging “holidays” that can help to inspire your content and connect you with your community.
Let your personality shine through and be yourself. When you’re posting on social media, think about how your content will relate to your community and business. The easiest person for me to be is ME. I’ve found that it is not worth the time and energy to put forth a personality that does not mesh with who I am. It doesn’t bring me joy and those that work with me will quickly find out which can tarnish my reputation.
Engage and connect.
Remember that on social media you have to be social. Respond to comments, ask questions, support others on social media and use the different tools available on social media platforms to connect and communicate with your community. In the video below I share how much I love InstaStories – especially using the engagement tools they’ve added: ask a question, polls, sliding scales, etc. These are great ways to get instant feedback and learn more about those that are connected with you.
Livestream. Be in the moment.
It is no secret that I absolutely love live-streaming. I admit that I fought tooth and nail against embracing it at first, but once I got started … Oh EM GEE!!! This is such a great way to truly connect and engage with your community. Don’t overthink it or stress over hitting the broadcast button. The more you do that the harder it will be. My suggestions are to go recruit a few friends and fellow entrepreneurs to support you and just do it. Jump on and share who you are and what you do. Once you finish and realize you didn’t die, you can make a plan to go live at least once a week on your preferred social media platform.
Incorporating livestreams while you’re out and about is a great way for your community to connect with you. You can bring them along as you shop for your business or on your travels to speak or teach. Let them see you in action and why they want to stay connected with you to learn more.