Each month I meet with a group of women in Columbia, South Carolina and discuss our progress towards reaching our personal and professional goals. Many of the women in the group have specific business goals they are working towards this year and it is exciting to work with them, celebrate their successes and work through their obstacles along the way.
3 Steps to Achieve Your Business Goals
1. Target in on your goal: Your goal must be specific, measurable, attainable, realistic, and timely. Remember: Some goals must be big and some goals must be long-range.
Significant goals should be broken down into smaller parts to ensure daily accountability. For example, if you want to lose 50 pounds this year, you can break that down to a goal of 4 pounds a month or 1 pound a week and then figure out how many calories you need to cut out or burn off to achieve that weekly weight loss.
Do you have an income goal within your home-based business? Determine how much you would like to make on a monthly, quarterly or annual basis. What specifically do you need to do reach that goal? How many products must you sell? Set a target sales goal for each week to help you reach your goal.
2. Identify how you benefit from the goal: People often fail to reach their goals because they concentrate on the costs rather than the benefits. If I lose the weight, they reason, I will have to give up this and do that. Or If I quit smoking, I know that I will gain weight and be miserable and difficult to get along with.
Instead of concentrating on the negatives, think of the benefits that you are going to enjoy. As you set goals, make a list of the tangible rewards that will be yours when you reach each goal. Each time you begin to ask yourself whether pursuing a goal is worth the effort, simply take out the list of benefits and read them aloud again.
Are you saving towards a specific purchase within your business? Keep that front and center and celebrate each sale that brings you closer to your purchase or investment.
3. List the obstacles that stand between you and your goal: You need to identify obstacles in order to be realistic and avoid being surprised. People have experienced many times that they had no idea that pursuing such-and-such a goal was going to be so demanding, require so much effort, take so long, and involve so many unexpected pitfalls. Careful planning in advance eliminates much of this disappointment, but you must understand that you cant always see the roadblocks ahead. That’s why commitment, attitude, responsibility, and focus on the benefits remain constant necessities. Patience is, also, extremely important. Just remember that by keeping yourself focused on the goal, you can see the benefits and not just the obstacles.
Very few people get excited about obstacles. A mammoth traffic jam when you’re in a big hurry or a bad cold just before a long-planned vacation doesn’t create excitement in your life. Disappointments or setbacks of any kind are seldom viewed with enthusiasm. Rather than with dread and disappointment I challenge you to view those obstacles with a positive mindset, if for no other reason than overcoming obstacles makes you strong and enables you to soar to greater heights